Aussie car rental company Redspot are expanding their brands’ Asia Pacific footprint with several new locations to open in Australia in 2017. The plans to continue to grow Redspot’s presence within Australia also includes plans to re-brand all locations by trading under its franchise partner’s global trading names Enterprise Rent-a-Car, National and Alamo. The signage rebrand of all locations will be the only difference; Redspot will continue to provide the same great service just with new branded signage.

Redspot have launched this new aggressive growth plan for the Australia market in order to meet Australia’s transportation needs of domestic and international renters.

“This expansion is the latest milestone in our Asia-Pacific growth strategy. Enterprise Rent-a-Car locations will be serviced by Redspot in its franchise partner capacity, delivering the same great cars and commercial vehicles, service and most importantly, rental rates. Redspot has a long history of success and shares with its franchise partner the same values and commitment to exceptional customer service,” said Dan Mekler.

As the exclusive Australian franchise partner of Enterprise Rent-a-Car, the largest car rental company in the world as measured by revenue, fleet and employees with US$20.9 billion in revenue, the decision for the Australian arm of the Redspot business to trade under its franchise partner’s global brand names has been made to achieve a more consistent overall global branding model. The rationale behind this decision is based on global practise with only Enterprise Rent-a-Car branding in metropolitan and regional areas moving forward.

The company rebrand will have these new locations up and running soon and ready to cater to the many needs of business, domestic use and travellers alike. The economical move will see Enterprise Rent-a-Car utilising its ready-to-use signage for branding and marketing purposes in all its upcoming branch openings.

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